brandto.be™ for startups
Branding connects you to your clients—and ultimately the world. Does the public know the real you?
Your brand is your business—as it lives in the mind of your customer or prospect. Executed well, your brand reflects the clear values of your business & what you offer. Through great service and marketing, you cultivate that reputation throughout your communities.
The practice of branding is both an art and a science, just like being a business owner. We’ll help you articulate and share your vision through skills, tools, content and strategies for communicating with the public, and we’ll make sure the impression you leave represents who you are. Talk to us about our brandto.be™ products for brand identity, messaging, web and print design.
The Brandto.be Process
Business Health Check™
Sit down with a Causeit, Inc. business development specialist and go through an in-depth analysis of your business’ position ("SWOT"-style) and find out what you didn’t know you didn’t know about your business’ health. Are you prepared for changing market forces? Do you have enough capital? Are your marketing efforts focused and on-track? Our team will work with you for at least two hours to determine which areas of your business need attention, and how urgently. Then we’ll recommend resources which you can use immediately, such as books, community advisors and online resources.
We go through a Business Health Check with every one of our clients before any other work to make sure that you're set up to win the big games you're about to take on by working with us.
brandto.be™ strategy sessions & brainstorming guide
The Brandto.be™ strategy sessions are a consultative process designed to surface the true essence of your brand. What makes your business tick? How is it unique? Who are its ideal clients? A Causeit, Inc. brand strategist will guide you through a comprehensive brainstorming guide and workbook. Then our ace copywriters will help articulate the basics of your brand into language your community truly 'gets.'
brandto.be sourcebook™
The Brandto.be Sourcebook™ is a compendium of the key elements of your brand. We take the output of our strategy work with you to formulate the look and feel of your brand. By the end, you will have an organized, clear reference for your brand with the following:
- A typographic logo (commonly referred to as a wordmark) or, optionally, an illustrated logo
- A color palette usable across all print and web materials
- Imagery and illustrated elements to use in all of your branded pieces
- Fonts for usage in online and print materials
- A style guide for use when creating your own documents or promotional products
Investing in the Brandto.be Sourcebook™ means your brand will be consistent and professional. Our clearly-articulated guide means our designers can work quickly to provide quality web and print output for you, and that each new addition to your company's offerings and staff can have its own material for little cost.
brandto.be web™
Brandto.be Web™ provides a beautiful, easy to use website showcasing your brand for the world. Using the styles from the Brandto.be Sourcebook™ for a consistent look and feel, you have a fabulous website that's easier for you to edit than a word processing document—with all the features you'd expect, like image galleries, your blog, and social media integration.
brandto.be™ print
Your Brandto.be Sourcebook™ lets our designers create beautiful, consistent print materials that stand out. We offer all the basics you'd expect, like business cards, rack cards, brochures, letterhead and the like—at prices far below the competition.