Knowledgebase
The Causeit, Inc. knowledgebase is a new feature on our site. In it, we're capturing the information we share with clients all the time and making it available for the world. Think of the knowledgebase as a cross between Wikipedia and a dictionary. Don't forget to check under entries for their references, which often are chock-full of useful links. Share entries with your friends, post comments asking for clarification, or search by keywords.
Entries in Dell IdeaStorm (1)
Participatory Media
Wed, September 8, 2010 at 8:00AM Participatory media is an overlapping space of owned and earned media. Rather than owned media, which typically encompasses channels which are mostly one-way, such as static pages, videos, and blogs, participatory media may be characterized by opportunities for rich interactivity with visitors.
Examples:
- My Starbucks Idea, which engages everyday visitors in the question of what they would do to change Starbucks and to change the company's involvement in the world.
- Pepsi Refresh
- American Express OPEN Forum
- Dell's IdeaStorm
Relevant Tools:
- Batchbook CRM (for monitoring social media activity of your clients and contacts)
See Also:
earned media, paid media, owned media