After initial market requirements documents and feasibility testing, Causeit works with you to further develop a detailed product specification and strategy. At this stage we start detailed capability requirements, including use cases and interface requirements, which are contained in a Product Requirements Document (PRD). This phase involves increased detail regarding specifics for capability, sales, marketing and infrastructure. If the feasibility decision was contingent on additional knowledge, we also help you determine the market research or other means to answer these questions. During or by the end of this, a beta product or initial full release may be debuted.

• Product Requirements Document
• Marketing plan
• Sales plan
• Launch plan
• Creation or adjustment of business plan
• Test plans - possibly including Beta tests
• Business Process Documents

Cohesive Implementation

Once a product has been selected, we adjust other elements of the business as needed to support its success. This may include creating a new brand, extending an existing brand, expanding or modifying infrastructure and training, or otherwise supporting the product’s effective launch.

Thanks to Mycroft Evans of Mycroft Evans Consulting for contributions to this page. Mycroft is a valued partner in our productizing process, and you can find out more about the work of Mycroft Evans Consulting on our Team page.