Productizing 

Convert your offerings into clear, profitable and accessible products.

Productizing is the practice of converting offerings into replicable and tangible products. 

For example, a tax preparer may offer completely custom work—with all the complication and inconsistency which that may mean for its employees, managers and clients.  After a process of productizing, the same quality of tax preparation may be offered for less cost, with higher profitability and extraordinary value and consistency to clients. 

This might be accomplished by streamlining intake processes and creating simple, efficient systems in the parts of tax preparation that are similar for most customers. This not only improves the efficiency of the tax preparer, it also makes the experience more consistent and comfortable for the tax preparer’s client—and therefore, easier to refer new clients to.

Meanwhile, it is now possible for the preparer to more easily train sales staff and receptionists to clearly articulate the advantages of their product, and also to train new preparers or technical assistants.

Contact us today to see how to convert your custom services into tangible, replicable and scalable products, or read about some of the elements, like market requirements research and planning or product requirements specifications.